“Today a reader,
tomorrow a leader” – Margaret Fuller
This quote by Margaret Fuller shows the importance of books and reading.
Reading makes you knowledgeable which will give you the power to lead.
Marketing is a vast concept and you can never learn enough of it. I have
collated some books which will help you into understanding the market.
There's more to life then just sitting at one place and reading a boring book they say. People who never opened any book after they finished their Education....Or well at least trying to finish their education. Well they have rights to give their opinions but only a Reader would understand the fun and adventure of reading a book. Its cost affective too. Think about yourself reading a book about Europe Tour. We usually visualize ourselves in the position of the writer right? Or is it just me? Think about the amount of money that we just saved.
Anyways I am a Marketing Student and I always am in search of gathering as much knowledge as I can by reading articles and books of well known writers. The other day when I was just chilling and reading a random book i thought not everyone's able to reach out to the books that they actually need to read if they want to pursue a career in Marketing actually not just the people who wants to have a career but also as a consumer we should have an idea of what strategies do they use for selling anything in the Market. So i thought of writing a blog of my Favourite Books from Amazon so that people won't waste more time searching for books and actually utilizing it on reading one of them.
So here are some of my Amazon favourites
Click on the names of the book to get a direct Amazon Link.
1. Marketing Management- Philip Kotler
The encyclopedia for marketing often times
regarded as the text book for marketing is marketing management written by
Philip Kotler. The book contains everything you need to know about marketing
and is up date. I would go as far as saying each marketing aspirant needs to
read this book once in their lifetime.
2. The 22 Immutable Laws Of Marketing - Al Ries and Jack Trout
The two marketing experts who have been in the industry for more than 40
years take us through some definitive unsaid laws of marketing which are
important for success. It contains of 22 such tools to succeed in a
marketplace.
3. Marketing 4.0: Moving from
Traditional to Digital
In this book Philip Kotler brilliantly shows us how the world has
transitioned from traditional to digital means and how marketers will have to
shift from traditional to digital marketing in order to survive the
technological era.
4. Digital Marketing for Dummies – Ryan Deiss
& Russ Heneberry
Due to the technological advancements and the digital age Technology has
become everything and Internet has become a need rather than a want. Digital
marketing grew to an astounding 10 per cent of market share overtaking
newspaper advertising in India. This book will help you get started with
digital marketing. This book will help you learn the A, B, C’s of Digital Marketing.
5. The 1-Page Marketing Plan: Get New
Customers, Make More Money, And Stand Out From The Crowd
This book gives a complete guide on the step by step process of marketing
your business. It shows how to build systematic plan rather than ding random
acts of marketing. Will help understanding how to attract and retain customers.
This book will teach you to make your brand stand out.
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